Less than a year after completing a slicer rollout across 20,000 U.S. restaurants, Subway is powering up the new equipment in Canada.

Subway has expanded its rollout of slicers to Canadian stores, becoming “the first major QSR in Canada to offer freshly sliced meat,” according to the brand.

The equipment add-on hit U.S. stores in 2023, and Subway says Canada was its next priority market. Now, Canadians can get freshly sliced ham, turkey, pepperoni and salami, and the new equipment comes at no cost to brand franchisees.

“We’re always looking for innovative, better ways to excite and entice our guests,” says Courtney Hindorff, managing director, Canada, in a March 7 press release. “We’re thrilled to be the first major QSR in Canada to offer freshly sliced meat to our guests, making each trip to Subway an even fresher, more valuable and delicious experience.”

According to Subway Canada’s website, there are more than 3,000 stores—about 1,150 of which are in Ontario—across the country. Altogether, Subway operates nearly 37,000 restaurants in over 100 countries.

Source fermag.com