Forty per cent of consumers say their definition of health has changed over the past two years — and that definition is driving their choices of food and beverage, according to Technomic Inc.’s 2018 Healthy Eating Consumer Trend Report. Consumers are increasingly ordering menu items that meet that personal definition of health, such as food described as natural, organic, high in protein, sustainably sourced or functional. “The food service landscape will become more competitive when it comes to tastier, more innovative healthy menu offerings,” said Maia Chang, senior research analyst at Technomic. “This means that more brands will face additional pressure to differentiate through transparency and preparation techniques, as well as brand and sourcing stories.” Calorie counts are still a concern for some consumers. Despite abiding by their own health definitions, consumers may still reconsider their restaurant orders if the item contains too many calories, Technomic said. Sixty-six per cent look for calorie counts on restaurant menus at least some of the time. “Consumers are increasingly taking on a more personalized, holistic view of health,” Technomic said. These views have implications for restaurant operators, especially as some restaurants are now required to post calorie counts and consumers increasingly rely on food service for meals.” Restaurateurs may meet this desire for lower-calorie options with menu items featuring vegetables instead of carbohydrate-rich items, such as cauliflower pizza crust and zucchini noodles. Forty-five per cent of consumers say they would be very likely to order healthier options at restaurants if they were offered, Technomic said. In convenience stores, operators must focus on freshness and quality to meet consumers’ evolving definition of health. “To fully capitalize on food service opportunities, brands must address consumers’ lingering concerns about the quality and freshness of prepared foods and beverages at c-stores,” said Charles Winship, senior research analyst of consumer insights at Technomic. “The most reliable way for c-stores to convey quality and freshness is by utilizing real ingredients and leveraging transparency so consumers know how, when and where items are prepared.” – Source: Food Business
- Who We Are
Our Mission:
"…to be the highest quality provider of human capital to our clients.”
- What We Do
Human Captial Management Solutions That Work
Being Better often requires assistance from others who can help get your there.
- Employers
Welcome Job Seekers
Our #JobSquad has assembled everything Job Seekers need, to beBetter.
- Job Seekers
Welcome Employers
Our #JobSquad has assembled everything Employers need, to beBetter.
- Blog
Ways for you to beBetter
Tips, tools and perspectives for job seekers, employers as well as general information on ways to beBetter.
- Connect
Get Connected:
Connect easily with our Corporate Office or with any of our Franchise locations.Corporate Office, Coral Springs, FL
(954) 493-9200 info@ariteam.com
Atlanta, GA
(770) 433-2220 iphillip@ariteam.com
Chicago, IL
(312) 780-7510 cwilson@ariteam.com
Dallas - Ft. Worth
(469) 922-2096 eroshan@ariteam.com
Davie, FL
(954) 990-4545 frankc@ariteam.com
Manchester, NH
(603) 825-5520 van@ariteam.com
Simpsonville, SC
(864) 900-2144 matt@ariteam.com
(864) 900-2144 grace@ariteam.com
- Search Jobs
Featured Jobs
- Director of National AccountsDIRECTOR National Accounts -- Commercial Foodservice E&S We need a hard-charging, service-the-heck...
- SALES MANAGER -- FOODSERVICE EQUIPMENT NEW ENGLANDSALES MANAGER -- FOODSERVICE EQUIPMENT NEW ENGLAND We seek a highly motivated...
- LEAD SERVICE TECHNICIAN - MACHINE BUILDERLead Service Technician As a Lead Service Technician, you will collaborate...
- Director of National Accounts
Leave a Reply
You must be logged in to post a comment.