Breakfast all day, what could be better? That’s the idea that the restaurant Yolk was founded on back in 2006. The breakfast concept, with 16 locations in Illinois, Florida, Texas, and Indiana, is open daily from 7 a.m. to 2:30 p.m. and serves breakfast all day. The concept got its start in downtown Chicago. The… read more

Starbucks is commemorating its entrance into the competitive energy drink category with a new ad campaign called ‘Energy that’s good.’ Launching today, the campaign “celebrates the feel-good energy of Starbucks Baya Energy drink,” per a statement from the brand. By combining a sizable dose of caffeine (160 mg) with vitamin C, Starbucks’s new energy drink… read more

As IHOP exits the pandemic, it remains focused on delivering multiple restaurant formats that drive significant, incremental revenue with lower capital commitments. Last year, the breakfast chain achieved this goal through the long-awaited debut of Flip’d by IHOP, its fast-casual spinoff. The rising concept currently has two stores in Lawrence, Kansas, and New York City. The company is… read more

Following in the steps of “Ratatouille: The Musical,” Taco Bell will be debuting its own musical on TikTok, this time featuring its own Mexican Pizza … and Dolly Parton. “Mexican Pizza: The Musical” was inspired by fan’s reactions to Doja Cat — the rapper who was able to bring the pizza back to Taco Bell’s menu through a… read more

Craig Culver likes to believe that his burger chain Culver’s has exported a piece of Wisconsin around the country as it has expanded over the years. Now the company is making that clear in its new ad campaign. The Prairie Du Sac, Wis.-based chain is kicking off a new campaign this week called “From Wisconsin… read more

An industry that was historically slow and resistant to embrace technology has technology accelerated in the past couple of years . . . . A New Restaurant Playbook for Post-COVID Times To say that the hospitality industry has shifted over the past two years is an understatement. And as we contemplate this “new normal,” it’s… read more

In the three years since the National Restaurant Association Show drew the industry to Chicago, the business of running restaurants has changed in profound ways. The opportunities and challenges left by the pandemic will be squarely in focus when operators reconvene on May 21 for the trade’s largest procurement, networking, and educational event, according to… read more

“In our top six markets, digital sales, which include a mobile app, kiosks, and delivery, made up more than 30% of system-wide sales in the first quarter,” said Christopher J. Kempczinski, president and chief executive officer, in an April 28 earnings call. “This equates to nearly 60% growth over the past year. “We did over… read more

For the first time in nearly four years, Chipotle gathered GMs and field leaders at its “All Managers Conference” in Las Vegas. Roughly 3,200 people attended. At one point, executives asked employees who had been promoted over that stretch to stand up. “And you know what?” CEO Brian Niccol told investors Tuesday. “Almost every person… read more