She will report to G.J. Hart, chief executive officer of parent company SPB Hospitality

Krystal has promoted Amanda Hyde to chief operating officer. In her elevated role, she will report directly G.J. Hart, chairman and chief executive officer of parent company SPB Hospitality.

Hyde brings more than two decades of restaurant industry experience spanning operations, brand leadership, and multi-unit management. According to the company, she has played a central role in improving operational performance and supporting the company’s strategy to revitalize and expand Krystal since joining SPB Hospitality.

“Amanda is a respected operator with deep knowledge of the Krystal business and a strong track record of building high-performing teams,” Hart, who was named to the company’s CEO role in September, said in a statement. “Her leadership has been instrumental as we continue sharpening the brand’s operational focus and positioning Krystal for long-term growth.”

Hyde joined SPB Hospitality’s Logan’s Roadhouse as director of operations in 2015. In 2022, she moved into the vice president of operations role at SPB Hospitality and was promoted to senior vice president of operations in 2024, which was her most recent position.

She previously held the director of operations position at Mimis Café and was a general manager at Bob Evans from 1995 to 2005, per her LinkedIn page.

As COO, Hyde will further expand her leadership of Krystal’s restaurant operations across the system, working alongside operators and franchise partners to drive performance and support continued development. She will also collaborate closely with finance, human resources, and other support teams to ensure alignment.

“Krystal has an incredible legacy and a loyal fan base,” Hyde said in a statement. “I’m proud to step into this role and continue working alongside our operators, franchise partners and team members to build on that foundation and expand Krystal into new communities while delivering great experiences for our guests every day.”

Krystal has expanded to 13 states with nearly 300 restaurants and is entering new markets, such as New Jersey. The slider chain became a part of the SPB Hospitality portfolio in 2023. SPB Hospitality is majority owned by funds managed by affiliates of Fortress Investment Group.

Contact Alicia Kelso at Alicia.Kelso@informa.com

Source https://www.nrn.com/quick-service/krystal-promotes-amanda-hyde-to-chief-operating-officer