Barry Bagels, the Midwest bagel and deli brand with over 50 years of operational success, has officially signed a major 30-unit development agreement in the Dallas-Fort Worth area. This milestone marks Barry Bagels’ largest franchise development deal to date, as the brand begins a bold expansion into Texas with plans to rapidly establish its footprint across one of the fastest-growing markets in the U.S. The deal begins in the Dallas-Fort Worth metroplex, with plans to grow throughout the state, including key markets like Houston and Austin.
The 30-unit development is being led by Michael Wainz, a former Barry Bagels employee who relocated to Texas and recognized a major gap in the market. Wainz plans to open one or two stores in the near future that will serve as flagship locations and training bases for future franchisees.
“I lived in downtown Dallas for about seven years, and one thing I always noticed was the lack of a great neighborhood bagel shop—a place to grab something fresh each day,” said Wainz. “When I saw the lines outside a shop near SMU, it confirmed what I had been thinking all along. There’s a real demand here, and I saw an opportunity to offer something that could become part of people’s everyday routines.”
The expansion will deploy Barry Bagels’ unique hub-and-spoke model, where a central baking hub supports multiple satellite “spoke” locations. This model allows franchisees to scale efficiently while maintaining the brand’s industry-leading food quality and consistency.
“We couldn’t be more excited to bring Barry Bagels to Texas,” said Jim Nusbaum, CEO of Barry Bagels Franchise Holdings. “Michael is the perfect person to lead this charge, as he worked closely with Barry Greenblatt (Founder of Barry Bagels) himself at our original location and understands the heart of this brand better than anyone. His passion, operational experience, and connection to our roots make him an ideal partner as we expand into the Dallas-Fort Worth market this year.”
Barry Bagels stands out in the fast-casual space with its multi-channel revenue model, which includes:
Catering for events, tailgates, and corporate gatherings
Wholesale partnerships with offices, universities, and schools
Third-party delivery integration through platforms like DoorDash
These additional revenue streams have helped locations boost earnings by up to 20–30%, while increasing brand awareness and customer reach in their markets.
“Barry Bagels is built for multi-unit growth,” added Nusbaum. “From our in-house dough manufacturing facility to our efficient spoke locations, we provide franchisees with the tools to scale profitably and sustainably.”
As Barry Bagels plants its roots in Texas, the brand is actively seeking franchisees to continue its growth in priority markets across the Midwest and South, including Ohio, Michigan, Indiana, Kentucky, Florida, and Pennsylvania.
Source https://www.qsrmagazine.com/news/barry-bagels-signs-30-unit-deal-in-texas/
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