Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies and other data tools that measure performance based on old methods. Google Ads Data Manager — the measurement tool announced Wednesday — will become available in Google Ads early next year. The product roadmap includes… read more
Global Foodservice News
TikTok helped revive the marketing jingle. Just don’t call it that.
Modern versions of brand anthems are “singles, not jingles,” one creative said. When you think of the most memorable advertising from the ’80s and ’90s, what comes to mind? We’d wager a bet that it’s a jingle—maybe dulcet tones from Stanley Steemer, promising to get your home cleaner, or a jaunty phone number sing-along for… read more
Sysco is Buying Equipment Supplier Edward Don
Sysco Corp. said it has agreed to buy restaurant supplier Edward Don & Co. with the intent of establishing a new operation focused on specialty equipment and supplies. The price and other transaction details were not disclosed. Edward Don sells and distributes a broad range of equipment, from ranges to rotisseries. It is also a… read more
Uber Eats Launches Multi-Restaurant Ordering
Uber Eats customers can now order from two nearby restaurants or other businesses in the same order. The bundling can be done with no additional fee and is intended to meet consumer demand for affordability, Uber Eats said. It will be available only for restaurants that are close together and can be easily picked up… read more
New bipartisan Meals for At-Risk Bill introduced in the Senate
The Meals for At-Risk Americans Act would make it easier for states to apply to the USDA Restaurant Meals Program. For many vulnerable Americans, preparing healthy food at home is not an option,” Sen. Alex Padilla, D-Calif., who co-authored the bill, said in a statement. Padilla is one of three senators who introduced the bill… read more
BurgerFi Better Burger Lab Lands In The Big Apple
BurgerFi recently announced it will return to New York with a new concept location in the city this December. The chain’s previous New York location, launched in 2013, was permanently closed during the pandemic. The Fort Lauderdale, Florida-based burger chain’s new Upper East Side location, at 2,400 square feet, will be a Better Burger Lab… read more
New Technologies Arrive in Clusters. What Does That Mean for AI?
The potential — and hype — surrounding machine learning, artificial intelligence, and especially generative AI is everywhere. Some are predicting a full suite of “this changes everything” advances in all industries, for all professions, and for people in their public and private lives. This technology is unmatched at recognizing patterns in data, and its proponents… read more
Sustainability Taking Center Stage in 2023
Consumer interest in sustainability is becoming an increasingly important factor when choosing a brand, according to new research from data and analytics solution provider NIQ (formerly NielsenIQ). The company’s “Green Divide” report, which examined consumer preferences, attitudes, and behaviors around sustainability, found that 70% of consumers say sustainability is now more important to them when… read more
New menu items from Taco Bell, Culver’s, and Sonic Drive-In
As the fall season creeps ever closer, seasonal fan favorites are coming back to menus. Taco Bell said it is bringing back nacho fries and introducing them to menus with a vegan twist for the first time nationwide. The vegan nacho sauce first made its appearance in vegan Crunchwrap, which was tested in select markets… read more
Frozen Food Maker to Expand in California
Ruiz Food Products, Inc., a manufacturer of prepared frozen foods for distribution to retail, convenience stores, clubs, vending, industrial, and foodservice, is expanding its manufacturing footprint in Vernon, Calif., by 150,000 square feet. The expansion will include the addition of two buildings in Vernon, near the assets of Culinary International, LLC that Ruiz Food acquired… read more