U.K.-based Neat Burger arrives in New York City with backing from Leonardo DiCaprio.

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U.K.-based Neat Food Co. has arrived in New York City to plot rapid growth across the U.S. If old-fashioned veggie burgers were the first generation of the plant-based movement, the arrival of the truly meat-like Impossible Foods and Beyond Meat was the 2.0 version. Now Neat Burger — as the restaurant concept is named —… read more

Brand Enthusiasts Back Beliefs, Not Products

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For some people, a brand is a logo and a website. For others, it describes an image: what kind of people wear Nikes, drive Teslas or watch “Julia.” Marketers may imagine that their brand is an idea under their control. But in reality, it’s a community of people who share the same beliefs. When approached… read more

A Pastry Chef’s Guide to Making Mochi Doughnuts

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All products featured on Epicurious are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. When I think of mochi doughnuts, I think of anything made from glutinous rice flour that has been fried, which is a pretty vast family of foods. My first… read more

Can the McPlant Burger Convince the Entire World to Eat Less Meat?

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I’m holding a sesame seed bun stuffed with tomato, lettuce, pickles, onion, ketchup, mustard, mayo, American cheese, and a classic-looking burger patty: This is the McDonald’s McPlant burger, and it looks a lot like the Quarter Pounder with Cheese Deluxe—although the patty is made from ingredients, such as peas, rice, and potatoes. With the caveat… read more

Why Freshii Doesn’t Think Healthy Food is Going Away Any Time Soon

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“At Freshii, our mission is to make healthy eating, working, convenient and affordable to really the citizens of the world,” said Adam Corrin, chief operating officer of the fast-casual restaurant chain. Being in 13 countries, Freshii is certainly trying to make its mission happen quickly. The 384-unit franchised business is once again growing and ready to take… read more

Organic No Longer a Niche Market

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This sentiment was expressed by several stakeholders from the organic industry at the recent US Department of Agriculture’s annual Agricultural Outlook Forum. One of those stakeholders, Ryan Koory, vice president of economics at Mercaris, a data mining and trading platform company for the organic industry, said during the forum’s Organic Outlook session that organic food… read more

Menu Price Inflation Hit a 41-Year High in February

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Restaurants continued to increase at historically high rates in February as operators continued using their pricing power to offset higher costs for food and labor. Overall food-away-from-home prices increased 4% in February, according to data from the U.S. Bureau of Labor Statistics. That was the lowest rate since August, but it’s also coming on a… read more

Beyond Meat Loses Some Early Restaurant Fans as Others Double Down

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Even as Beyond Meat Inc. gains new deals to develop meatless menu items, enthusiasm is fading at some of the company’s earliest restaurant backers, raising questions about the staying power of plant-based meat. Almost three years after Del Taco Restaurants Inc. became one of the first major chains to sell Beyond’s plant-based protein products in… read more

Consumers, Restaurant Operators Feel the Pinch of Rising Prices

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The U.S. inflation rate is at its highest point in 40 years, and basic commodities like gas and food have seen the highest rising prices. That’s causing a painful shift in the food industry that’s likely to be felt for some time. The stunning increase has made consumers hyper-aware of the pinch on their wallets,… read more

McPlant is Coming to More McDonald’s Locations

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The burger giant on Thursday said it plans to expand its McPlant test to some 600 locations in the San Francisco and Dallas-Fort Worth areas starting Feb. 14. The move is designed to give the company a better sense of consumer demand for the product. “After planting the seed with a small-scale McPlant test in… read more