All-in-one media platform boosts engagement, drives traffic and supports revenue growth.
In today’s fast-paced environment, operators need flexibility, simplicity, and freedom of choice to run their business efficiently – especially when it comes to managing entertainment on their TVs. The advent of streaming has only added complexity, making it challenging to access a wide variety of content.

Enter EverPass Media, a revolutionary new media platform built specifically for commercial businesses, giving operators complete control of their entertainment content.

Anchored by its library of premium sports content, including NFL Sunday Ticket and Peacock Sports Pass, EverPass offers an all-in-one platform that combines streaming services, consumer engagement, and performance marketing capabilities. This is all available via an easy, internet-based plug n’ play installation.

“EverPass was created to reimagine the out-of-home viewing experience while simplifying operations for businesses, allowing them to tailor their offerings to accommodate their specific needs,” says Bryan Icenhower, Chief Marketing Officer at EverPass.

With its recent acquisition of UPshow, EverPass has enhanced its platform, now offering businesses a robust toolset to engage their customers when the games aren’t playing (“Game Off”) with advanced consumer engagement tools and performance marketing capabilities beyond sports. This includes interactive trivia, premium audio, on-demand entertainment channels, a Canva integration to build and run custom marketing campaigns and much more.

“For years, commercial businesses have needed a more interactive and user-friendly solution to maximize consumer engagement. Now, EverPass provides a solution that not only eases the transition to the new streaming model but also has the potential to turn every screen into a dynamic, revenue-generating engagement tool to support business growth,” Icenhower continued.

For the first time ever, commercial establishments now have a choice in how they receive NFL Sunday Ticket – they can either stream it directly through EverPass or access it via satellite, providing greater flexibility and options to access the content based on their preferences.

“When restaurants and bars have access to popular sports programming consistently, they can build a more loyal customer base, increase revenue, and drive traffic – ultimately supporting their bottom line. EverPass offers NFL Sunday Ticket and Peacock Sports Pass, which combined offer hundreds of the most demanded live sporting events – from Big 10 Football and Basketball to the EPL and more – giving businesses access to the events their patrons want to see,” Icenhower explains.

By featuring premier sports consistently, establishments not only boost patron loyalty but also see the tangible gains in business performance and revenue.

Customizing and Optimizing Screens with P.J. Whelihan’s

P.J. Whelihan’s is an iconic sports bar franchise in the greater Philadelphia area, making it a popular destination for people looking to watch Eagles, Sixers, or Phillies games on big screens.

As P.J. Whelihan’s continued to grow, they sought a better solution to promote their offerings and partnerships to their customers. Managing multiple locations, each with unique messaging, offers, and events, proved challenging.

According to this case study, P.J. Whelihan’s used EverPass’ centralized, cloud-based dashboard to control screen content across all locations, allowing them to schedule their own content and entertainment, promotions, and playlists in advance, customized for 20 of its restaurants.

The results have been impressive:

Loyalty Program Growth: Leveraging a QR Code Campaign, P.J. Whelihan’s loyalty program received 4,500 scans in just 42 days, drastically increasing loyalty sign-ups
Increased Traffic & Ticket Growth: With access to Peacock Sports Pass, P.J. Whelihan’s has been able to attract a larger audience and drive revenue by prolonging the duration of customer visits
Enhanced Data Analytics: Via EverPass’ all-in-one platform, P.J. Whelihan’s gained better visibility into the data and metrics behind their consumer engagement, allowing them to make well-informed decisions about future content.

Source https://www.fsrmagazine.com/sponsored_content/transforming-bar-and-restaurant-screens/