Del Taco is launching a new Crunchtada lineup with a digital campaign aimed squarely at disappointed Taco Bell customers. Last year, Taco Bell supposedly ghosted fans who called for the return of the brand’s Mexican Pizza on social media and other platforms. Their requests went unanswered, Del Taco claims. So Del Taco is “providing crunchy compensation.” The first line of attack is the introduction of three Crunchtadas, one of the chain’s menu signatures. The trio includes the Crunchtada Tostada (a crunchy corn shell layered with slow-cooked beans, salsa, lettuce, and cheddar cheese); the Queso Beef Crunchtada (a corn shell with beans, beef, queso blanco, cheddar and diced fresh tomatoes); and the Chicken Guacamole Crunchtada (a corn shell topped with beans, grilled chicken, ranch sauce, lettuce, cheddar, tomatoes, and house-made guacamole). Customers can score an exclusive promo code by calling 1-877-3-Ghosted. The code entitles them to a buy-one-get-one-free deal on any Crunchtada from Thursday through May 13. A 15-second digital ad, running on Instagram, Twitter, and YouTube, supports the menu launch and campaign. It asks “Are you seeking restitution for the loss of your Mexican Pizza?” and encourages customers to call the toll-free number and “Del will fight for you.” Del Taco is more than happy to fill the Mexican Pizza void and meet the obvious pent-up consumer demand.” said CMO Tim Hackbardt in a statement. “However, instead of just meeting expectations with a single Crunchtada, we went further by offering a variety that will appeal to vegetarian, beef and chicken fans.” Fans can also purchase a limited-edition Crunchtada pool float, on sale at the Del Taco Webstore beginning May 24. – Source: Restaurant Business.
- Who We Are
Our Mission:
"…to be the highest quality provider of human capital to our clients.”
- What We Do
Human Captial Management Solutions That Work
Being Better often requires assistance from others who can help get your there.
- Employers
Welcome Job Seekers
Our #JobSquad has assembled everything Job Seekers need, to beBetter.
- Job Seekers
Welcome Employers
Our #JobSquad has assembled everything Employers need, to beBetter.
- Blog
Ways for you to beBetter
Tips, tools and perspectives for job seekers, employers as well as general information on ways to beBetter.
- Connect
Get Connected:
Connect easily with our Corporate Office or with any of our Franchise locations.Corporate Office, Coral Springs, FL
(954) 493-9200 info@ariteam.com
Atlanta, GA
(770) 433-2220 iphillip@ariteam.com
Chicago, IL
(312) 780-7510 cwilson@ariteam.com
Dallas - Ft. Worth
(469) 922-2048 jsosa@ariteam.com
(469) 922-2096 eroshan@ariteam.com
Davie, FL
(954) 990-4545 frankc@ariteam.com
Manchester, NH
(603) 825-5520 van@ariteam.com
Simpsonville, SC
(864) 900-2144 matt@ariteam.com
(864) 900-2144 grace@ariteam.com
- Search Jobs
Featured Jobs
- Restaurant Equipment Sales - Dealer Sales Rep - Athens GAWe are working with a growing national dealer/distributor of foodservice restaurant equipment, commercial...
- Restaurant Equipment Sales - Dealer Sales Rep - Athens GAWe are working with a growing national dealer/distributor of foodservice restaurant equipment, commercial...
- Restaurant Equipment Sales - Dealer Sales Rep - Athens GAWe are working with a growing national dealer/distributor of foodservice restaurant equipment, commercial...
- Restaurant Equipment Sales - Dealer Sales Rep - Athens GA
Leave a Reply
You must be logged in to post a comment.