Another Broken Egg Café has signed a seven-unit franchise agreement extension with multi-unit operator Morning Chef. One of Another Broken Egg Cafe’s fastest-growing franchises, Morning Chef, will now have plans to open 10 units throughout Ohio with up to four openings planned for 2021. “Our pipeline began to build towards the end of 2020 and that momentum has carried into 2021,” says Jeff Sturgis, Chief Development Officer of Another Broken Egg Cafe. “We’re excited that Morning Chef is investing further in our brand and we look forward to watching them begin to saturate key markets throughout Ohio.” Including the company’s agreement with Morning Chef, Another Broken Egg Cafe has already signed agreements in 2021 to open 12 locations and debuted new restaurants in Orlando, FL; Bossier City, LA; and Cincinnati, OH. All locations will feature the brand’s expansive full bar and signature hand-crafted cocktails that complement Another Broken Egg Cafe’s southern breakfast, brunch, and lunch menu. The company’s pivot towards off-premise amid the pandemic combined with an innovative food and beverage program has positioned the brand as an attractive investment for franchisees. “We made a variety of changes to help our franchisees drive sales and improve profitability when COVID-19 hit and our ability to pivot quickly has enabled many of our stores to perform better than they did pre-pandemic,” says Paul Macaluso, president & CEO of Another Broken Egg Cafe. “We look forward to seeing the success continue and we’re eager to partner with additional operators to help our brand grow in new markets.” Another Broken Egg Cafe is looking to expand throughout the Southeast, Midwest, and Texas to complement its existing footprint of cafes in those areas. With plans to open up to 18 locations in 2021 and reach 300 units open and in development by 2023, Another Broken Egg Cafe is aggressively seeking single- and multi-unit operators to drive growth. – Source: Another Broken Egg Café.
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