Do you think the music you hear in a restaurant matters? And how much does it matter? Interior design strategies are vital for any successful restaurant. Menus, lighting, seating layout, materials, and colors all combine to deliver a great customer experience and to bring the brand to life. Of all sensory inputs, we respond quickest to sound. It’s the sense that reaches the brain first and functions as an organizer for the rest of our senses. Whether we realize it or not, sound guides our choices every single moment. So why are sounds and music so often overlooked as part of the design strategy? Primarily because nobody has tested exactly how music that matches a brand influences sales, emotions, and guest experience. Until now. Our research shows that brand-fit music can enhance a restaurant experience, make guests stay longer and spend more money. – Source: The National Restaurant Association.
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