by Grant Cardone

All highly successful people, all professionals that operate at the top of their fields—the masters—are all consistent. Great salespeople are consistent, great real-estate people are consistent, great investors are consistent, and great athletes are consistent. I asked a golf pro what it would take to fix my golf game and he said all I needed to do was get consistent. He said with every club I have, get consistent. Same club, same swing—different club, different swing, it doesn’t matter just be consistent.

The masters do the same things over and over and over again.

They do it at the same time, the same pitch, with the same level of enthusiasm over and over again. This is an incredible truth about all successful people. There is a lady I know who is a highly successful person but I got to know her when she wasn’t so successful. She was a waitress in La Jolla, CA and she wanted to quit being a waitress and build her career. As a waitress people visiting town were always asking her for directions and she went out and built this business based on people asking her questions every day. She built a map guide for the tourists and sold advertising to the merchants.

She came to me and asked to know how she could know for sure—for SURE—that she would be successful. I said to her that she needs to go for it and that she would need to do the same thing over and over and over again. I told her to figure out her presentation and do it over and over, and when it doesn’t work, make the changes and do it over and over again. I told her to wake up at the same time every day to be more productive. She asked me why that was, and I explained that it would bring consistency and discipline to her life.

When I told her to work out at the same time every day she told me, “No Grant—this is about my business”. I explained to her here is what you do—wake up and exercise at the same time every day, start calling on clients at the same time every day, end your day at the same time every day, and she’s like, “how does waking up at the same time every day help me?” Because it gets you consistent, and consistency builds discipline.

The one thing that I see in people that want to be successful is that they go for 2 or 3 days and then they stop. Consistency builds discipline, disciplined actions done consistently create success. Quit making it up. Come up with a consistent, disciplined approach to your life. Lay your life out this week with some consistency. Start with today. When will you wake up? What do I do next? What do I do when I get to work? Get consistent and quit making it up. Successful people don’t change their approach unless it doesn’t work—they only change to change with conditions.

A consistent approach starts with getting consistent in your day-to-day operations. If a particular approach doesn’t work and you keep changing it, then you’ll think nothing works. Come up with an approach and be consistent with it until you’re sure which parts of it don’t work. Pick any successful person—like someone in a multi-level marketing company and they’ll all say the same thing. Get a story and tell it over and over and over again—do not change the story. Change the people you tell it to, don’t change the story.

Great leaders are consistent, and people can follow consistency. If I’m a leader and I’m not consistent nobody wants to follow me because they don’t know where I’ll lead to. Great athletes are consistent. If You could duplicate the best golfer’s swing you’d be better at golf. You don’t need your own swing—you need a consistent swing—because an amateur swing is not consistent. Those people who are not consistent are left with random outcomes.

You can’t be in control of random outcomes.

In my selling career, I just got highly consistent. I did the same things every day. I still do. I wake up at the same time each day, I go to the gym at the same time every day, and I eat similar foods in the morning, afternoon, and at night. When I don’t have consistency I get randomness that I can’t control. So bring consistency to your life and your career. Do the same things over and over so you don’t have to spend energy on creating what you’re going to do next. Consistency will make you successful.

If you have just been winging it, my advice to you today is to get on Cardone University and start watching 6 segments per day. Be consistent with it and get the rest of your life consistent. Over time, you will get your life and finances on track—I promise.

Do it today, because otherwise you will be left with only the consistency of living paycheck to paycheck—

Be great,

GC